So I recently added a riff on Canada’s classic dessert, the Nanaimo Bar, to the menu. I put up a post about it and then, late last week, we got a phone call. Danielle, my daytime prep chef, answered.
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“Hello?”
“Hi, I’m calling from Nanaimo.”
Danielle: confused, not Canadian. Thinks, “Why is someone calling from our dessert?”
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“This is Nanaimo calling.”
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It was the Nanaimo Daily News (Nanaimo, British Columbia! Bathtub Racing Capital of the World! Home of the Nanaimo Bar!) and they wanted to talk Nanaimo Bars. So we did. And they ran a story about it (and, yes, it’s true what they say: in short order, the Nanaimo Bar has become our best-selling dessert). Then more Canadian papers picked up the story. Then more.
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Nanaimo means “excitement” in Canadian!
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So far, the fact that we’re selling a Nanaimo Bar for dessert and New Yorkers are loving it has been picked up by the Times Colonist, the Vancouver Sun and the Nanaimo Daily News. The story has gone out on the wire and appeared on Canada.com, GlobalTV.com, the Star Phoenix and more.
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The little bar that has caused so much fun!
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I’ve been described as an expatriate Canadian (something I’ve never thought of myself as, but it is accurate) and a “proud Canuck” and I’ve been in the Nanaimo Daily News talking about the Nanaimo Bar (very meta). I’ve never felt more Canadian in my life. Go Canada, go!
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